Our Story

 We are the premiere coffee roaster of Southwest Florida.  We roast some of the best seasonal coffee available.  More than this though, we love cultivating the creative communities of SWFL and beyond.

Founder, Caleb, discovered coffee in 2010.  In 2015, he moved from snowy Canada to sunny Florida.  He felt at home in all ways but one… where was the specialty coffee?  With a passion for quality coffee and a need for a personal creative outlet, Caleb began roasting coffee beans at home.  He started with a small Whirley Pop popcorn maker.  It did the job until 2016 when it was time to upgrade to a sample roaster.

Caleb and his family got serious about coffee, and their ideas quickly became reality.  With the help of a few friends, Narrative Coffee Roasters was born.  They started with a small roasting lab and were able to start providing quality coffee to a variety of businesses in SWFL.  Fast forward a few years to when Caleb met business partner, William, and together they launched the first brick and mortar coffee shop in June of 2020.

William, co-coffee enthusiast, was born into coffee heritage.  Morning café con leche and late evening cafecitos were his norm as coffee was the heart of his family for generations.  William witnessed the growing specialty coffee scene in other parts of Florida, and he longed to see the same in Southwest Florida.  Together with Caleb, he’s proud to be a part of creating spaces within the community where people gather to share stories over amazing coffee.

We have a lot to offer our community when it comes to great coffee.  Our two storefronts are both located in Naples.  We have a pretty sick mobile espresso cart as well as a coffee trike to make your party the talk of the town.  We offer delivery services for our locals; and for those of you who are living out of state, we can ship our beans to your door.  As we grow, we remain committed to our narrative: quality in-season coffee, outstanding service, and a strong connection with our farmers and you, our loyal customer.


From the farmer to our customer, we esteem people before our product.  We value maintaining a strong relationship with our farmers by adhering to fair labor and wage practices.  

We are committed to exclusively sourcing the highest quality coffee beans from around the globe. We select single origin coffee from the finest farms and roast to their utmost potential.

Coffee is the byproduct of a fruit.  So, like fruit, coffee is seasonal.  We source in-season - fresh off the tree - coffee beans.  The end result is a purely delicious cup of coffee.